LVFD is a contemporary, bold, inspirative and sustainable London-based brand established in 2018 by Czech-born designer and creative director Lucie Vaclav.
The inspiration comes from vibes of London and the designer's life in the city. Lucie loves working with silk, sequins, tulle and vinyl.
A considerable part of each collection is created using upcycled, high-quality materials.
Sustainable is the new sexy!
At LVFD we are committed to sustainable and ethical production.
Our brand prioritises sustainable and low-volume production, fair working conditions, and imaginative design. A significant part of each collection is created using upcycled, high-quality materials.
We employ the zero carbon delivery framework. All fabric scraps are repurposed and turned into small items, such as masks, scrunchies, and toys. These are then sold at Christmas pop-ups and we donate 5% of the sales revenue to selected charities every year. This helps us to reduce waste and help those in need.
At LVFD we believe that fashion should be fun and make you feel good.
We achieve this through our contemporary, bold and inspirational designs.